Exciting news: adidas by Stella McCartney unveil the tracksuit designed and produced within New Cotton Project. It is a first of its kind sportswear garment designed to demonstrate the potential of a circular fashion ecosystem. The tracksuit forms the pinnacle expression of the brand’s pilot circularity program, Made to Be Remade.
Consumers can wear the new adidas by Stella McCartney sportswear set until it’s worn out, and then return it by scanning the QR code on the product.
The product can then be sent back to Infinited Fiber Company’s recycling stream where it can be broken down to be reused.
This adidas by Stella McCartney tracksuit is available to purchase from October 6 via the adidas app.
Learn more here.